What is email marketing?

How email marketing gets you known

Did you know it costs five times more to acquire a new customer than it does to retain an existing one? Therefore, an email marketing plan should be a core element of your digital marketing strategy as well as a fundamental building block of any digital business plan. Not only are email marketing campaigns an essential way to engage with your audience, but they can also be used for analysis through A/B testing strategies to collect valuable data and insight from your customer base to better understand their behaviour and interaction with your products.

Successful email marketing campaigns need to be carefully thought out and executed, otherwise your business runs the risk of ending up in your customer’s spam folders. We will segment your marketing list to make sure your recipients are only sent information which is relevant to them, which reduces your chance of ending up as junk. We also know that personalisation of emails such as using someone’s first name can drive better engagement and open rates and having clear call-to-action (CTA) tabs are likely to inspire your readers to act.